Maximizing your Ebay Profits by Selling to your Past Customers

Recently, I was contacted by a struggling eBay seller who sold products in a niche market. He desperately pushed and prodded me hoping that I could tell him how to make more money. I knew he was selling in a tightly niched market, so I knew he needed to capitalize on every dollar that could be made selling to these buyers. His current auction sales were good and his completed auctions were good, but he was just not generating the volume he wanted.

Honestly, it seemed that there were virtually no more customers in that niche that he could sell to and he was having trouble finding products cheap enough to allow him to make a profit. He was hoping we could brainstorm and come up with some creative ideas.Interestingly enough, this seller told me that, if he could just get more people to see his auctions, he could make the kind of money he had been hoping for. So as we continued to talk we thought of virtually everything. I really didn’t think there was going to be much more he could do to make more money. He was thinking on placing niche advertising on select sites across the Internet.

But he did not want to spend everything he made with the hopes his ads would perform.I was at a loss as to how I could help him. So I started trying to rethink everything he was doing to see whether we could optimize certain areas of his business. That’s when I asked him what percentage of his business came from previous customers. He replied he had some repeat buyers, but they only came back maybe once or twice. However, he admitted that he never really tried to get them back. He always thought that, if they needed something, they would contact him.This seller actually had a very stable and strong business. He was one that followed the guidelines found in my book to the tee. He did not miss a beat and was a real go-getter!I was shocked when he said he had never tried selling to his past customers.

But we worked through it and developed a strategy to get him started immediately. Now, I can guarantee that most of his business comes from past customers.What about you? Do you have an eBay business that is struggling and you want to increase your revenue? Perhaps you’re just starting your eBay business and want to launch it faster than a shuttle going into space. Whether it’s a new business or one you want to improve, it’s imperative to focus on those who have bought from you before. It takes less work and will make you greater profits when you sell to your past customers. They already trust you and believe in you, and you already know that they will buy from you.